Foxtail Research

“Back in 2010 parallel computing, distributed cloud-storage, and less cost of ownership was showing as a rapidly evolving market trend. Today 15 years hence everything is in the cloud and people prefer having it in the cloud. Cloud migration is a high-growth revenue-generating consulting service these days.“

Many of us are aware of this fact and many of us are also aware of who said this – Internet usage was growing at a whopping rate of 2300% in 1994. Yes. Jeff Bezos wanted to capitalize this new area of rapid growth potential and started to sell books on the Internet. This is a good example of Market Analytics and secondary research applied in Market Research.

This is from another successful businessman known for bringing innovative, needful, sleek, high-quality, high-pride-association products to the market – Steve Jobs. He said it is not enough to rely just on Market Research focusing on focus groups and survey results. He said it is all about reading things that are not yet on the page. His opinion is customers do not know what they want in the product until it is shown to them. An innovator has to conceive a product and by taking risk and with strong self-belief and conviction has to develop that product and bring it to the customers. Once the customers start using the product, then they will come up with feedback or we can infer from their usage to know what features should be developed and to lay out a product roadmap. This is an example of application of secondary research, primary research, understanding consumer preferences, psychology, innovation and product development in Market Research.

Back in 2010 when parallel computing, distributed cloud-storage, and less cost of ownership was showing as a rapidly evolving market trend, we started a Cloud SaaS based product company called Jooji Software Solutions in Chennai, India. We developed a cloud SaaS ERP product to manage finance and procurement. At first there was resistance from the businesses. The primary concern was that the internet is not reliable and that it would jeopardize their operations if the internet is down. There was yet another concern that the data is not secure and that it is not safe to have the data in the cloud. But our in-depth study of market trends and the understanding of the underlying technology drove us to develop the product and bring it to the benefit of the businesses. Today 15 years hence everything is in the cloud and people prefer having it in the cloud. Cloud migration is a high-growth revenue-generating consulting service these days.

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